The Power of Micro-Influencer Marketing for Events

By reading this article The Power of Micro-Influencer Marketing for Events, I could understand better about Micro-Influencer. Georgina Rutherford – The author give us some tips about the power of Micro-Influencer.
Influencer marketing main goal is influence people instead of target marketing as a whole.It attracts audience and attendees and creates a large followers base.
The larger social followings mean a higher return on investment. However, according to Rutherford, marketers are beginning to understand that bigger isn’t always better.
Micro-influencers have minor followings but It is valuable for events in terms of large-scale exposure and for their ability to drive meaningful engagement, making it easier for move target consumer from potential to actual attendee.

The author ensures that Micro-influencers are able to maintain more intimate relationships with their audience which encourages higher levels of engagement. 
Micro-influencers is more authentic than larger-scale influencers and are actually 6.7 times more efficient per engagement. They are also much more affordable to work with.
In order to create the best possible reach and impact, the author recommend work with several micro-influencers. You do not necessary have to pay for all of them. Providing, micro-influencers with experiences such as VIP passes or parties is a good way to receive media and it will maximise the impact of your message.

Putting your micro-influencer strategy in motion first you must find out what your objectives are, is also important when it comes to working with influencers before exploring your options. You are the most likely looking to create awareness about your event.
Keep in mind your goals so that will help you better understand which audience you need to be tapping into before you invest.
The next step is finding the right micro-influencers. Start by looking close to home: perhaps on your business page, existing social channels, or through relevant hashtags for people who have smaller followings (1-60K) and are already fans. Once you start ‘social listening’ you will be able to determine who your micro-influencers are.

As social media usage shows no sign of slowing down, there will only be more opportunities for event organisers to leverage the power of micro-influencers. No matter what niche, there’s a micro-influencer out there who you can collaborate with to draw attendees to your events.

Now, what do you think? Do you think Micro-Influencer is a good idea? why? I will love to hear your feedback.

In the meantime, click on the links below to get moreinformation about Micro-Influencer 

https://blog.hubspot.com/marketing/micro-influencer-questions

https://www.eventbrite.co.uk/blog/micro-influencer-marketing-strategy-ds00/

https://www.eventbrite.co.uk/blog/micro-influencer-marketing-for-events-ds00/

4 Tips for Hosting an Unforgettable Marketing Event

Event marketing is an important tool to present product or/and service. No matter what type of event you will be promoting, marketing techniques helps to to attract product audience.

Nowadays, marketers need to seize every opportunity to build relationships and earn the trust of prospective buyers and customers. Events offer an exclusive opportunity for them to interact with brands to get a first experience of a company’s focus, perception, and personality. Event marketing needs to be a strategic combination of offline and online events are essential to any company’s bottom line and leave a lasting, brand-focused impression of fun. If executed effectively, event marketing will provide each of them with an experience that will be memorable and will stay forever in their minds.

If you are in the Event Planning industry and want to know why Event Marketing is important, don’t skip this article:

4 Tips for Hosting an Unforgettable Marketing Event

In this article, Ximena N. Larkin (Guest Writer) gives 4 tips for Hosting an Unforgettable Marketing Event. She explains which lessons marketers can apply to promote a successful event.

Here’s what they say works:

1. Approach event marketing as relationship building tool.
Jeana Anderson Cohen, founded A Sweat like as online business. It is an website that hosts up three events a month. The main goal is to develop an opportunity for readers to connect with the brand in real live.
Cohen said in an email “For most brands it's not about sales”. “It's about forming a deeper connection between your message and your consumer.”
Jeana Anderson Cohen, founded A Sweat like as online business. It is an website that hosts up three events a month. The main goal is to develop an opportunity for readers to connect with the brand in real live
Cohen said in an email “For most brands it's not about sales”. “It's about forming a deeper connection between your message and your consumer.”
Janice Yu-Moran, Complex Director of Public Relations for Conrad Chicago and Waldorf Astoria Chicago, repeats this sentiment. Through email Yu-Moran explains how experiential events are different from other marketing tactics.

She said, “With event marketing, the goal is awareness,”. “That can’t be measured through revenue generation. Instead we look to event attendance, media coverage, social media mentions and sales leads to measure success.”

2. Collaboration leads to profits.
If the main aim of an event is not to make money. It's important to find a way to balance the cost of production.
Rand said, "One way to do so, is by creating partnerships with local businesses."
“Through [local] relationships we are able to get amazing services on trade or even donated,” she says. “This helps to control our bottom-line while also building our B2B network.”

3. Spend and invite strategically.
A launch event is an excellent way to showcase your latest product and the opportunity to attract a higher number of people. Getting more people to attend your event, more they will talk about the product during and long after the event had passed.

4. Rookie mistakes to avoid.
Initiate with an event idea and date. Victoria Kent suggests, to do a research and find out if there are any competing events taking a place at the same date. As soon as the date is set, the venue is the next step.
Kent says, “Too many people get paralyzed by the idea of how much work an event can be that they never start,”. “Execute an event within the scope of what you offer, or around something that has personal meaning in order to stay authentic and true to your brand. Planning around something you’re passionate about will keep you excited during the process”.

When it comes to event marketing, what others important tips do you think should be included in this topic?
Do you think that marketing can help your event succeed? 
What is the biggest misstep someone can make when it comes to event marketing?
Let me know your tips in the comments.

For more information about event marketing, please take a look at the links below:

https://www.inc.com/guides/201102/new-rules-of-event-marketing.html

https://techstory.in/hosting-an-unforgettable-marketing-event/

https://marketinginsidergroup.com/content-marketing/event-marketing-ideas-2017/

Using social media to make your event a dazzling success

The internet has the capacity to connect people more easily and more ways than have ever been possible before. Media sharing sites explicitly rely on this capability to enable users to share content they have generated. Furthermore, internet analytics have given marketers new, scientific ways to gauge consumer behaviour and streamline marketing efficiency online. Companies can learn a lot about their customers from a market research point of view by monitoring what they say on their social networks.
In the last class, we started talking about Social Media. It was covered topics on Facebook, Twitter, Instagram and Snapchat. It helped me to think at a much higher level about how to market on social media, how the social media impacts society, how the various Social Media avenues can be used for marketing one’s self or one’s business online and how to connect with audiences that filter and search for the stories they want to hear, based on their interests and desires. 
Facebook and Twitter are very powerful tools. In addition to being ideal for sharing updates, news and opinions, their ability to measure, count and categorize likes helps to monitor popular news stories and track growing trends. Adding a hash tag to words in a tweet enables searching and tracking.
Marketers use many kinds of social media related offers to excite customers, including mobile app and games. People can interact with friends on Facebook or business connections on LinkedIn. 
Social media on the internet has changed the way the world sees and conduct our own personal and business lives, better saying social media and digital business are everywhere. It has provided a platform for the sharing of ideas and the mobilization of business and personal movements. It has provided new strategies and insights into how business is conducted in our modern economy. It is for all of these reasons that the optimization of these tools has become so dominant. If we are to realize our true potential as individuals and as a society, it is crucial that we realize the full potential of the tools we will use to do so. 
Social media has done a great deal to change the way we see our world.


How about you guys? Do you think social is a way for us to build confidence in the brand by showcasing our personality?
If you want more information about Social Media, please feel free to check out the links below:
https://hashslider.com/blog/how-to-use-socil-media-to-make-your-event-a-dazzling-success/
https://www.bookitbee.com/en-us/blog/how-social-ambassadors-can-boost-your-event/

https://oursocialtimes.com/using-social-media-to-make-your-event-a-dazzling-success-infographic/

Why you must invest in experienced event staffing for your business?

As mentioned in the previous article an event staffing can make or break event’s success, your event staff are on the front lines, executing and interacting with current and potential clients. They become the face of your brand and help consumers relate to your messaging and your values. Make sure, during planning your event, you are bearing in mind their value. This will allow you to get the best people to represent your brand in excellence. Through reading this article “Why you must invest in experienced event staffing for your business?”  delivers an overview why to invest in experienced event staffing and how it will benefit on your event.
There are there important reasons why you should invest in experienced event staff:
1. Make your brand presence feltEvent promoters' propose is make attendees feel their brand presence. Especially for those who are new in the market. A professionally trained who can connect and build relationships with people will make sure that people will notice your brand. They are better able to overcome challenges quickly after experience with numerous events.Budget for experienced event staffing makes you gain these multiple avenues and multi-folds of return.
2. Capture more leadsStaff ability can make all the difference helping your business capture more leads. Ensuring that staff are trained and supported during an event is a huge benefitThese instructions will give your brand a great reputation and deliver results at upcoming events.
3. Value for moneyAll the money that you are investing on your event is worth it. Especially if these professionals are well trained to make your brand felt and meet guests’ expectations. For those ones who does not know how to hire an event staff, there are two options; You can hire an event staff directly or use an event staffing agency.This topic makes me understand better why event staff is worth and how it can possibly affect on your reputation and revenue. In strongly believe that putting an event staffing company into your event budget planning is a better investment. You can give this responsibility to someone else. Staffing agency knows how to select each professional for your event according with your request, take care of training and unexpected issues.
As a result, the investment in a staffing agency’s ensured you get what you pay for.Now, what would be your opinion about it? Will you hire an event staff directly or hire an agency? If you have already hired an event staff, how was your experience? Did they achieve your/ guests’ expectations? Would you hire them again?For more information about this topic, please check out the articles below:https://helloendless.com/4-easy-tips-managing-contracted-event-staff/http://vibeventstaffing.ca/https://www.thebalance.com/how-to-staff-an-event-3986590

Staff Your Event

A successful event relies on a few important things - a decent caterer, gorgeous décor, and a pleasing venue. However, what makes all of these factors present and beautiful to the guests is the staff working at the event. They play a major part in the successful accomplishment of the objectives of your event.

Event staffing can provide many services for your event including:

ü  Registration Staff

ü  Food servers

ü  Scanners

ü  Show Office Staff

ü  Coat checkers

ü  Customer information representatives.

ü  Hostesses

ü  Greeters

ü  Ticket Takers

ü  Conference Room Monitors

ü  Parking attendants

All event staff working your event must be akin to customer service representatives so, secure the event staff that best suits your needs and make sure to bring in adequate professional and proficient professionals to attend to your guests’ needs.

During the event, the staff will be representing you. They should be friendly and generous in order to bring a positive feel to your event. It is also important to let them know how the event will unfold (The Execution Plan) and what is expected of them (dress code, protocol, behaviour, etc).

Spending some time with the staff before the event is essential. All the staff members must be trained accordingly well in advance and also have time to ask any question they may have before in advance.

They must be well aware of the full schedule for the event as well as all basics direction information (i.e. washroom location, place to eat, coat check, show office, etc.)

Sharing information is extreme important therefore effective communication is a must. The more the staff is aware of your/guests needs, the better the service will be, resulting in very satisfied guests.

Finally, as the saying goes: 

"The key ingredient in any successful event is the ability of everyone to come together as a team." -  Judy Allen

What is your opinion about this article? Do you think that event staff can support your host duties?

For further info please take a look at the links below:

https://www.thebalance.com/how-to-staff-an-event-3986590

https://blog.bizzabo.com/event-staffing-101-how-to-find-the-perfect-event-staff

http://www.staffyourevent.ca/