Event marketing is an important tool to present product or/and service. No matter what type of event you will be promoting, marketing techniques helps to to attract product audience.
Nowadays, marketers need to seize every opportunity to build relationships and earn the trust of prospective buyers and customers. Events offer an exclusive opportunity for them to interact with brands to get a first experience of a company’s focus, perception, and personality. Event marketing needs to be a strategic combination of offline and online events are essential to any company’s bottom line and leave a lasting, brand-focused impression of fun. If executed effectively, event marketing will provide each of them with an experience that will be memorable and will stay forever in their minds.
If you are in the Event Planning industry and want to know why Event Marketing is important, don’t skip this article:
4 Tips for Hosting an Unforgettable Marketing Event
In this article, Ximena N. Larkin (Guest Writer) gives 4 tips for Hosting an Unforgettable Marketing Event. She explains which lessons marketers can apply to promote a successful event.
Here’s what they say works:
1. Approach event marketing as relationship building tool.
Jeana Anderson Cohen, founded A Sweat like as online business. It is an website that hosts up three events a month. The main goal is to develop an opportunity for readers to connect with the brand in real live.
Cohen said in an email “For most brands it's not about sales”. “It's about forming a deeper connection between your message and your consumer.”
Jeana Anderson Cohen, founded A Sweat like as online business. It is an website that hosts up three events a month. The main goal is to develop an opportunity for readers to connect with the brand in real live
Cohen said in an email “For most brands it's not about sales”. “It's about forming a deeper connection between your message and your consumer.”
Janice Yu-Moran, Complex Director of Public Relations for Conrad Chicago and Waldorf Astoria Chicago, repeats this sentiment. Through email Yu-Moran explains how experiential events are different from other marketing tactics.
She said, “With event marketing, the goal is awareness,”. “That can’t be measured through revenue generation. Instead we look to event attendance, media coverage, social media mentions and sales leads to measure success.”
2. Collaboration leads to profits.
If the main aim of an event is not to make money. It's important to find a way to balance the cost of production.
Rand said, "One way to do so, is by creating partnerships with local businesses."
“Through [local] relationships we are able to get amazing services on trade or even donated,” she says. “This helps to control our bottom-line while also building our B2B network.”
3. Spend and invite strategically.
A launch event is an excellent way to showcase your latest product and the opportunity to attract a higher number of people. Getting more people to attend your event, more they will talk about the product during and long after the event had passed.
4. Rookie mistakes to avoid.
Initiate with an event idea and date. Victoria Kent suggests, to do a research and find out if there are any competing events taking a place at the same date. As soon as the date is set, the venue is the next step.
Kent says, “Too many people get paralyzed by the idea of how much work an event can be that they never start,”. “Execute an event within the scope of what you offer, or around something that has personal meaning in order to stay authentic and true to your brand. Planning around something you’re passionate about will keep you excited during the process”.
When it comes to event marketing, what others important tips do you think should be included in this topic?
Do you think that marketing can help your event succeed?
What is the biggest misstep someone can make when it comes to event marketing?
Let me know your tips in the comments.
For more information about event marketing, please take a look at the links below:
https://www.inc.com/guides/201102/new-rules-of-event-marketing.html
https://techstory.in/hosting-an-unforgettable-marketing-event/
https://marketinginsidergroup.com/content-marketing/event-marketing-ideas-2017/
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