The Power of Micro-Influencer Marketing for Events

By reading this article The Power of Micro-Influencer Marketing for Events, I could understand better about Micro-Influencer. Georgina Rutherford – The author give us some tips about the power of Micro-Influencer.
Influencer marketing main goal is influence people instead of target marketing as a whole.It attracts audience and attendees and creates a large followers base.
The larger social followings mean a higher return on investment. However, according to Rutherford, marketers are beginning to understand that bigger isn’t always better.
Micro-influencers have minor followings but It is valuable for events in terms of large-scale exposure and for their ability to drive meaningful engagement, making it easier for move target consumer from potential to actual attendee.

The author ensures that Micro-influencers are able to maintain more intimate relationships with their audience which encourages higher levels of engagement. 
Micro-influencers is more authentic than larger-scale influencers and are actually 6.7 times more efficient per engagement. They are also much more affordable to work with.
In order to create the best possible reach and impact, the author recommend work with several micro-influencers. You do not necessary have to pay for all of them. Providing, micro-influencers with experiences such as VIP passes or parties is a good way to receive media and it will maximise the impact of your message.

Putting your micro-influencer strategy in motion first you must find out what your objectives are, is also important when it comes to working with influencers before exploring your options. You are the most likely looking to create awareness about your event.
Keep in mind your goals so that will help you better understand which audience you need to be tapping into before you invest.
The next step is finding the right micro-influencers. Start by looking close to home: perhaps on your business page, existing social channels, or through relevant hashtags for people who have smaller followings (1-60K) and are already fans. Once you start ‘social listening’ you will be able to determine who your micro-influencers are.

As social media usage shows no sign of slowing down, there will only be more opportunities for event organisers to leverage the power of micro-influencers. No matter what niche, there’s a micro-influencer out there who you can collaborate with to draw attendees to your events.

Now, what do you think? Do you think Micro-Influencer is a good idea? why? I will love to hear your feedback.

In the meantime, click on the links below to get moreinformation about Micro-Influencer 

https://blog.hubspot.com/marketing/micro-influencer-questions

https://www.eventbrite.co.uk/blog/micro-influencer-marketing-strategy-ds00/

https://www.eventbrite.co.uk/blog/micro-influencer-marketing-for-events-ds00/